Oppo Launch
Category: Creative Production
Date: 2019
AXIS was appointed by HAVAS to lead the overall creative launch choreography for this product presentation.
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The brief was to create an unexpected sense of wow and surprise that the audience will remember as part of their event experience.
A dramatic unveil launch, comprising of a highly sychronized play of video, music and lighting on a 5m high human shaped structure eventually revealed the actual product try-out lounge as the final experiential segment of the event.