Oppo Launch

Category: Creative Production

AXIS was appointed by HAVAS to lead the overall creative launch choreography for this product presentation.

The brief was to create an unexpected sense of wow and surprise that the audience will remember as part of their event experience.

A dramatic unveil launch, comprising of a highly sychronized play of video, music and lighting on a 5m high human shaped structure eventually revealed the actual product try-out lounge as the final experiential segment of the event.