Jaguar Helmet Design Challenge

Category: Campaign

British luxury car brand Jaguar appointed Axis Group Asia to conceptualise and produce a series of campaign videos to promote an ongoing Jaguar Helmet Design Challenge.

 This video campaign is portion of a bigger campaign that Axis was planning for Jaguar; The Art of Performance Tour.

Axis engaged 3 visual art artists from three different disciplines to anchor the campaign; Sam Lo aka SKL0, a famous and iconic contemporary street art artist. Joshua from Mighty Jaxx, who’s an illustor and toy designer and Augustine, tattoo artist and founder of tattoo studio Singapore Electric.