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We are axis group asia

we are AXIS. a 360° SYNTHESISED creative syndicate focused on opportunities to innovate experiences. an outfit of multi-disciplinary think-tanks that will suit any need and aspiration from creative expressions to visionary communications.

Branding, Marketing & Events Management

 

 

creative & versatile

With over 20 years of combined experiences, our diverse team comprises of individuals from award-winning agencies. AXIS creates events that generate buzz for clients with attendance from international celebrities, supermodels and A-list designers – intimate private events to 3,000 guest conferences and on-ground activations.

collaborative partnerships

With over 20 years of combined experiences, our diverse team comprises of individuals from award-winning agencies. AXIS creates events that generate buzz for clients with attendance from international celebrities, supermodels and A-list designers – intimate private events to 3,000 guest conferences and on-ground activations.

the 360° solution

AXIS excels in projects as we understand the consumer lifestyle and how to go about executing them, maximising exposure and ultimately, reach. In this ever-changing landscape, we keep up with the market trends and deliver what consumers really want. With an experienced team, we possess the skills that aim to meet our clients’ expectations above and beyond.

IWC
PILOT LAUNCH

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JAGUAR
F-PACE LAUNCH

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TIFFANY & CO.
REGIONAL GALA

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MERCEDES BENZ
C-CLASS LAUNCH

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JEWELLERY TIME
LAUNCH

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IWC
COME RACE WITH US LAUNCH

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IWC
PILOT LAUNCH

Guests were transported back in time at the Red Dot Design Museum for the IWC Pilot Watch launch in 2016 collection. Adorned with vintage vibes and aviation props, the new watch collection was unveiled in the Aviator’s lounge and  guests were treated to a beguiling jazz performance by Dawn Ho.

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JAGUAR
F-PACE LAUNCH

Celebrating the debut of Jaguar’s new F-Pace, guests gathered at the Changi Exhibition Centre for an evening of drinks, canapés and performances.  An interactive photowall allowed guests to take photos with their own customised Jaguar F-PACE and a photobooth that provided guests with mementos from the evening. The highlight of the evening was the official unveiling of the much anticipated F-Pace — Jaguar’s first-ever performance SUV. Car enthusiasts had an up-close experience thanks to Jaguar’s The Art of Performance Tour.

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TIFFANY & CO.
REGIONAL GALA

Tiffany & Co. launched the new Masterpieces collection in their annual regional gala, held for the second year in Singapore. The first luxury event took place at the newly opened Capitol Theatre, which saw the iconic building light up in Tiffany blue for one night.

As the first country to premiere the exquisite pieces worldwide, the grand occasion welcomed over 200 VIP guests, including Actress, Reese Witherspoon, Tiffany & Co.’s Design Director, Francesca Amfitheatrof, as well as local society ladies.

Three-Michelin-starred Chef, Bruno Menard, presented his specially curated menu, before pastry Chef, Janice Wong, wowed the crowd with her edible diamonds dessert bar.

International artistes, acapella group Naturally 7 as well as The Voice USA Winner, Tessanne Chin wowed the crowd with their spectacular vocals and showmanship.

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MERCEDES BENZ
C-CLASS LAUNCH

The launch event was a bold and futuristic direction of the new C-Class. Through use of audio and visual engineering, it delivered an important role in delivering a high technology and futuristic ambience. The performances gave the new C-Class a revolutionary and high-tech look, yet at the same time, maintaining its classiness Mercedes-Benz is known for.

The event hosted more than 800 invited guests and customers, and had press attending from both regional and international media.

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JEWELLERY TIME
LAUNCH

The Jewellery Time 2014 is an annual showcase of Cortina Watch. Showcasing 200 Haute Joaillerie timepieces from prestigious watch brands and a total estimated worth of over $30 million.

A 2-storey high grand Collector’s Mansion was built In Paragon. Using the material mesh creates a translucent effect, which gives the Paragon shoppers outside of the Mansion some visibility of the event, while still protecting the privacy of the celebrities and guests.

Hosted by actress and TV personality, Belinda Lee, the evening commenced, as guests were warmly welcomed with an opening address by Jeremy Lim, COO of Cortina Watch. Attendees were then joined by Taiwanese model-actress Sonia Sui as she made an appearance on stage as the face of Jewellery Time 2014.

The 13-day watch showcase housed in a contemporary mansion within Paragon Shopping Mall, Singapore, where renowned Asian celebrity, Sonia Sui, graced the launch. Featuring 12 luxury watch brands such as Cartier, Chopard, Omega, Jaeger Le-Coultre, Audemars Piguet, Vacheron Constantin, Blancpain, Corum, Bvlgari, Ebel, Piaget and Zenith.

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IWC
COME RACE WITH US LAUNCH

Held during 2016 F1 Grand Prix season in Singapore, Lewis Hamilton and Nico Rosberg of Mercedes AMG Petronas Formula One Team were the stars at the events hosted by IWC Schaffausen. A Formula One racing simulator was set up in MBS where guests were invited to challenge the race lap time set by Lewis Hamilton. In tandem, Nico Roseberg made an exclusive appearance along side a full-scale replica of the Mercedes AMG Petronas Formula One Team garage at the atrium of ION Orchard.