Puma Cali S.E.A Launch

Category: Campaign
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Date: 2019

One of the biggest ever campaign for PUMA South East Asia and also a first for the region to work with a K-pop artist Hyolyn as the face of the campaign. 

AXIS was appointed to create localized content to amplify this campaign with the consumers from Singapore, Malaysia and Indonesia for both online and offline. The campaign instagram was a huge success garnering more than 10K followers within a span of 3 months. 

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from left Dawn Yeoh, Sonia Chew , Nazla Alifa Senia, Elxi Elvina, Patricia Devina
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The campaign culminated with a big Launch Party in Kuala Lumpur, where some of PUMA’s biggest fans of the campaign from the 3 countries, were handpicked from a social contest and flown in to join the Party which ended on a high note with a dynamic music and dance performance by Hyolyn.