ASICS Gel-BND Launch

Category: Events

Themed the Bold Re-Run Party – this was the Launch Party for ASICS’ iconic GEL-BND shoe in Bangkok. This event also marked a first for ASICS as part of their new re-branded lifestyle segment under ASICS Sports Style. 

The Launch Party featured a special performance by K-pop artist group (KARD) who were also the campaign ambassadors, and as well as highlight performances from some of Thailand’s most up-and-coming music artists, with the party setup taking inspiration from a 80s MTV dance party throwback.