Zenith Exhibition

Category: Creative Production

This exhibition was a world’s first for Zenith, with Singapore being its debut city.

The key aim of the exhibition was to increase consumer interest and share the rich heritage and brand stories from the watch-making industry in a more accessible manner. 

AXIS oversaw the design and build the entire exhibition journey for this 400sqm immersive and progressive exhibition – transforming the wealth of technical watch content into heritage displays, interactive projection mapping as well as experiential elements that appealed to a wider consumer outreach.