Zenith Exhibition
Category: Creative Production
Date: 2019
This exhibition was a world’s first for Zenith, with Singapore being its debut city.
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The key aim of the exhibition was to increase consumer interest and share the rich heritage and brand stories from the watch-making industry in a more accessible manner.
AXIS oversaw the design and build the entire exhibition journey for this 400sqm immersive and progressive exhibition – transforming the wealth of technical watch content into heritage displays, interactive projection mapping as well as experiential elements that appealed to a wider consumer outreach.