Viking Cruise Launch in Shanghai

Category: Creative Production

This is a one-of-a-kind launch for a luxury Cruise Ship – the Viking Sun, which took place right on the most iconic spot in Shanghai – the Bund, and it was also the first-ever cruise ship to be named right on The Bund. With the launch set against the scenic Shanghai skyline, the elegance and glamour of the luxury cruise ship was further accentuated with a beautiful and highly synchronized performance of music, dance and projection mapping using the vast cruise ship as the canvas of grandeur, accompanied with a live orchestra. AXIS was appointed to lead the creative choreography for this launch ceremony.