Diesel x Chris Lee

Category: Creative Production

AXIS was appointed by HAVAS to lead the creative show choreography for this fashion showcase launch party.

From a multi-dimensional fashion presentation set in a decommissioned factory warehouse at the uber cool Beijing 798 Art Zone, the climax of the Fashion Party was a dramatic unveil of the hidden After-Party, where Diesel’s Artistic Director, Nicola Formichetti appeared hand in hand with one of China’s biggest pop-star, Chris Lee, to invite all guests to step onstage to enter into the After-Party space.