Landrover Launch in Changsha

Category: Creative Production

The Landrover Launch in Changsha involved a highly complex launch choreography that was designed to showcase 7 new cars in a variety of different scenography. The stage itself was larger than 3 Olympic Pools combined together, and was 3 storeys high.

The choreography itself involved a tight sychronization of cars weaving in and out of large LED panels as part of its dramatic unveil. Rehearsal alone took 3 days in order to perfect this launch sequence.